Reports Database:
Womentum 2024 – Social Return on Investment Evaluation Report
“Executive Summary:
“A woman can do anything; she can do whatever she wants – that’s what I believe. But it was good that many people told us this. I believe in myself more as a woman, my self-confidence has increased.”
(New graduate participant who is entitled to receive a certificate but has not completed the video interview process)
According to the World Economic Forum (WEF), it will take 169 years to close the gender gap for Economic Participation and Opportunity at the current pace.[1] Specific to the Sustainable Development Goals (SDGs), reducing inequalities, gender equality, climate action, and decent work are recognized as top priorities and cross-cutting issues. These four issues are key targets when working on any Sustainable Development Goals. However, while gender equality remains a top priority for social impact actors from civil society and the private sector in Türkiye, such as corporate social responsibility projects and social entrepreneurs, resources remain limited compared to the scale and depth of the problems that need to be addressed. In such a context, it is crucial for social impact actors to calculate the impact and value of social investments in detail to make better decisions.
This report covers the Social Return on Investment (SROI) analysis for the activities of the Womentum program in 2024. The Womentum program, funded by Enerjisa Üretim and coordinated by imeceLAB, with academic support from Sabancı University Executive Development Unit (EDU) and Boğaziçi University Lifelong Learning Center, is designed to empower young women. Its core mission is to equip women students with essential qualifications for their careers, facilitate their employment, and particularly encourage their integration into male-dominated sectors. Through a comprehensive series of webinars, access to the Enerjisa Üretim e-Development Platform, video interviews and a one-day face-to-face interview event, Womentum aims to foster professional development, enhance self-confidence, and promote gender equality in the workplace.
The 2024 is the second SROI analysis with the SROI analysis of the 2023 implementation of the Womentum program also conducted by the Koç University Social Impact Forum (KUSIF) team. In 2023, the program was implemented with very similar content for a target group with the same characteristics. The social value methodology aims to manage and optimize impacts, therefore continuous tracking of impact performance is recommended. The 2023 analysis created the benchmark and reference for the 2024 analysis allowing to verify the previous assumptions and findings. The activities implemented between March and September 2024 are analysed in this report. In this year’s analysis, the systematic data collection framework developed with the SROI analysis conducted after the program was implemented in 2023 was applied. In the analyses conducted in 2023 and 2024, since the same data collection methods were used with similar content, the results of the analyses in these two years will also be compared.
The findings of the analysis will be used for internal management purposes. In addition, it is recommended to share the findings of the analysis with other organizations working on women’s employment and empowerment and with stakeholders of the Womentum program. The analysis was conducted according to the SROI methodology – Social Value Principles and related standards. In 2023, as a result of the analysis, the ratio of social value created per investment amount was 8.40, while in 2024 this ratio was calculated as 17.37. The ratio of 1:17.37 as a result of this year’s analysis is much higher compared to last year’s ratio. However, since the financial proxies have been revised, some new outcomes have been included, one negative outcome has been excluded, more quantitative data were collected in addition to qualitative data (the number of valid surveys was 86 last year, whereas it is 116 this year.) Additionally, the Value Game was implemented with 3 stakeholder segments; in 2023, it was implemented with 2 segments. With all these data, more reliable judgements were made during the analysis process. In the analysis, when applying these to the 2023 analysis there is not a big difference. In the Section 12, where the results for 2023/2024 are compared, a detailed evaluation is presented.
| Present Value
(Total Present Value (PV)) |
34.974.103,19 |
| Net Present Value
(Present value excluding investment) Net Present Value (PV minus the investment) |
32.961.103,19 |
| Social Return on Investment
(Value per amount invested) Social Return (Value per amount invested) |
17,37 |
As a result of the activities of the Womentum program, the main group of the intervention, the women participants, experienced different changes according to the three segments created based on the different level of participation in the activities. The amount of value experienced is strongly related to the level of participation in the activities.
| Women participant segment – by level of participation | Distribution of value created in 2024 |
| Women participants – participated in face-to-face interview (26 people) | ₺5.160.125,00 |
| Women participants – completed the video interview process (226 people) | ₺5.156.652,17 |
| Women participants – participated in at least 70% of the webinars; participated in the WhatsApp group (806 people) | ₺11.213.856,55 |
The Womentum program has created many positive changes for its women participants. These include helping them with professional development, increasing their self-confidence, making them feel more valuable, and allowing them to look to the future with less stress and more positivity.
The changes experienced by women participants regarding the sustainability context contribute to significant part of social value created. It was valued high by the participants aligning with Womentum program aims to prepare women for careers, often in industries directly linked to sustainable practices and environmental responsibility. It also aligns with the key goals of Enerjisa Üretim. In the 2024 analysis, both behavioural and knowledge changes related to sustainability were asked. Many respondents did not experience behavioural change in this outcome chain but experienced increased knowledge. 34% of the total value created in 3 segments was created in sustainability-related behaviour change. Additionally, without a behaviour change, an increase in knowledge about sustainability accounted for 9% of the total value created across the 3 segments. In other words, 43% of the value created within the scope of the whole program comes from this subject as it was broadly experienced among all three segments.”
[1] https://www.weforum.org/publications/global-gender-gap-report-2023/digest/