Principle 2: Understand What Changes

Standard on applying Principle 2

Articulate how change is created and evaluate this through evidence gathered, recognising positive and negative changes as well as those that are intended and unintended.

Principle 2: Understand what changes comprises three parts:

  • Part one: Creating well-defined outcomes
  • Part two: Designing indicators (metrics) to measure the outcomes
  • Part three: Measuring the outcomes

This document focuses on Part one: Creating well-defined outcomes, and accompanies “A Guide to Social Return on Investment” (2012).