Reports Database:
The Social Value of Más Casa

BRIEF SUMMARY

This report evaluates, through the SROI methodology (Social Return on Investment), the impact of the intervention implemented as part of MÁS CASA: Innovation pilot project for the systematization and measurement of the Casa Verde intervention model. This methodology allows the social value generated by the intervention implemented in the three territories covered by the MÁS CASA project to be translated into economic terms. The project began in 2023 and concluded in the first quarter of 2025; However, the impact evaluation focuses on the intervention executed during 2024, since it was in that year when the model was piloted in the new territories.

The data presented in this report offer a “snapshot” of the impacts produced after the deployment of the model, both on the participants and on other stakeholders, once the intervention stage has concluded. This document is part of a broader set of deliverables linked to the systematization of the Casa Verde model, although it does not cover them in their entirety, since in this case it focuses exclusively on assessing the effects associated with the implementation of the intervention model in the three territories: Pauta, Tetuán and Vallecas. In this way, it contributes relevant information for decision-making in future editions of the model, together with other data generated by the different deliverables that, comprehensively, assess and evaluate the pilot.

The MÁS CASA Project was promoted by Fundación Manantial and financed by the Department of Family, Youth and Social Policy of the Community of Madrid in the context of the Recovery, Transformation and Resilience Plan, in accordance with Royal Decree 1101/2021, of December 10 (la Consejería de Familia, Juventud y Política Social de la Comunidad de Madrid en el contexto del Plan de Recuperación, Transformación y Resiliencia, de conformidad con el Real Decreto 1101/2021, de 10 de diciembre). with a total allocated budget of €1,369,487.64.

During its development, the main objective of the project was to support families facing challenges related to mental health conditions, gender-based violence, or social isolation in their caregiving roles in caring for their children. To this end, the project provided structured activities including psychosocial support, educational assistance, group sessions, and coordinated efforts with mental health and social service providers, in a structured manner as part of the MÁS CASA model. The intervention engaged 66 families living in the communities of Vallecas, Parla and Tetuán territories (Madrid).

For each 1€ invested, social value is generated between €2.77 and €3.43

This range is established based on different levels of reliability and coverage, allowing decisions to be adjusted according to the degree of risk that is assumed in each decision, since the range shows data from a ratio that only includes data from a representative sample to a ratio that takes into account groups with a sample that presents a low degree of sampling error, but exists, so there is a certain risk that it does not exist reflect completely the voice of the stakeholder group.

The conservative ratio (€2.77), based only on representative data, reflects the value generated with a representative sample, extrapolated to the groups with said sample, thus minimizing the risk of overestimating the impact. On the other hand, the inclusive ratio with moderate risk (€3.43), which is made up of extrapolated data from all stakeholders, including the responses of Community Agents, taking into account a sampling error of 34.96%. In economic terms, the Total Present Value (TPV) of the social impact generated by MÁS CASA in a conservative scenario amounts to €1,678,859, which represents almost triple the value of the investment made. Once the invested resources (€605,564) are deducted, the Total Net Value (TVN) generated by “MÁS CASA” stands at €1,073,295.

The analysis of the distribution of social value shows that the MÁS CASA intervention generates greater impact, with the 55.78% (equivalent to €955,775) of the total social value affecting the children and their parents – the people who directly benefit. The seven impacts with the greatest economic value correspond to the groups of children and their parents, highlighting in children an improved ability to play (children play more), greater closeness and affection in relationships, improved relationships with peers, an improved learning process, and for the caregivers an enhanced experience of motherhood, better parenting skills, and stronger relationships between them and their children.

These effects generated by the model intervention reinforce MÁS CASA’s support approach by reducing the degree of vulnerability of families, preventing a guardianship situation and promoting a safe and healthy family environment. In particular, the social value generated exclusively by the improved ability to play (they play more) (€234,502), greater closeness and affection in relationships (€142,182) and Improved relationships with peers (€109,755) are equivalent to More than 20% of the total social value generated is focused on children, which shows a significant evolution.

Although the positive effects of the project are clear and valued from the beginning of the intervention, its sustainability has been estimated by the participants to range between 2 and 3 years. Both the professional team and the caregivers agree that the sustainability of the advances requires longer support, since many people need more time and support to consolidate the changes in their daily lives.

Furthermore, it is important to consider that the evolution of the relationship itself and the maturity of the children can influence the perception and evaluation of changes over time, which also explains an estimated medium-term durability. Regarding the depth of the change – in other words, the extent to which “significant” change has been generated – the report suggests that areas with more therapeutic activities, such as psychotherapy and sensory integration interventions, are associated with the most notable impacts, such as improved mental well-being and a feeling of being “calmer”. This could indicate that greater intensity of participation may lead to a deeper impact, which could be evaluated in more detail in future editions.

The report offers a series of recommendations for future interventions including: Extend the duration of the intervention, Strengthen support for Paid Staff, Continue consolidating community alliances and Carry out medium and long-term impact evaluations. The latter would allow the social contribution of the preventive strategy promoted by MÁS CASA to be assessed, especially in terms of the potential savings for the Public Administration by avoiding costs associated with child protection measures.

Finally, the information collected in this report not only allows to understand the social value generated by MÁS CASA but also provides a key database for the continuous improvement of similar interventions. The data reflects the voice of the people impacted by the activities, as well as the value that they add or, in some cases, detract from their well-being and quality of life.