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ValueGame: A method for involving customers in valuing outcome

Social Value UK is proud to have published ‘ValueGame: A method for involving customers in valuing outcomes’ by Peter Scholten, with the support of Social Value UK.

This document contains an introduction to the ValueGame, as well as a step-by-step guide to using the ValueGame with a focus group, as well as how to get good results from the ValueGame as well as a comparison of the ValueGame with other valuation techniques.

How can you measure the value of an experience that a person has, or of a change that they go through? Many social enterprises and commercial organisations want to know the value of their activities; what they are worth to the people who use them. For social enterprises, this is particularly important, as typically the services they offer and the changes that they create in people’s lives are not easy to value, as they are not sold or traded in a competitive market in the way that commercial services are.

The ValueGame is a simple, flexible method for valuation. It is a way of working with service users to find a (financial) proxy for the value of the outcomes they experience from activities or even the value of the whole service to them. It is a mixture of techniques like participatory impact assessment, choice modelling (or discrete choice experiments) and contingent valuation. There are many alternative valuation techniques (see Section 3), though these may require resources and expertise beyond the reach of many social enterprises