Tagged: Green washing, Impact Washing, Social washing
- This topic has 2 replies, 3 voices, and was last updated 1 year, 6 months ago by Elaine Hutchison.
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24/10/2023 at 08:57 #34534Elaine HutchisonParticipant
Hi Andy & Charlotte, I have recently joined SVUK as an individual member on behalf of the organisation I work for, TVS Supply Chain Solutions. As a business, we are very much at the start of our Social Value journey, and much of my role as SV Coordinator up to now has been spent forging new relationships internally and externally, and winning the hearts and minds of people who may be slightly more sceptical about the whole concept and that it’s just going to cost the business more money. (I know, I’ve been through the whole investor / employee retention / effeciency thing).
We have also adopted Thrive software as our measurement tool for reporting SV, which is working well so far. In addition, I am being bombarded by other businesses who offer to ‘support your SV journey’, either by being volunteering partnership Apps, community link apps, social enterprise links, etc. I’m sure you get the picture.
My question I suppose is, how do you spot real, genuine organisations within the SV industry itself? And similarly, distance yourself from the ones that are ‘Impact Washing’?
For example I had a call with one guy trying to sell a product about community links, (who shall remain nameless), but I immediately took a dislike to this person, simply because it was such an agressive sales pitch! Which was disappointing as to me, if the product is genuine, there is no need to go overboard on the sales rhetoric.
Any advice would be very welcome!
BW, Elaine
22/08/2023 at 15:17 #29862AnonymousInactiveThank you for such an interesting post about impact washing Andy, and I couldn’t agree more: Impact washing is an important topic and one we could be doing more about.
The OCED Social Impact measurement for the Social and Solidarity Economy talks about some trends we’re seeing in the social impact measurement sphere and one of them is about using third party verification to tackle impact washing: https://www.impactterms.org/wp-content/uploads/OECD21_SIM-for-the-SSE-1.pdf Similarly, an recent Pioneers Post article that predicts a 300% increase in the the social impact measurement industry says that it’s driven by growing concerns about greenwashing and emerging regulatory requirements are pushing organisations to better measure and report on their impact: https://www.pioneerspost.com/news-views/20230615/300-growth-predicted-us8bn-impact-measurement-and-management-industry-2030-new?utm_source=PPnewsletter&utm_medium=email&utm_campaign=408
As you describe, the principles and in particular verifying the results is an important contribution as to how to avoid impact washing. But I think you’re also highlighting an excellent suggestions as to discussions (and taskforce) where SVUK could be doing a more to advocate, collaborate and influence the current practices and risk of impact washing.
Open question to all members: What are you currently working to avoid risk or claims of impact washing? How do as SVUK support you on this challenge around impact washing that Andy raises above?
Please get involved and share you thoughts.
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